Measuring (Page 2)

Google Analytics metrics is a powerful tool that helps measure and improve any website’s reach and effectiveness. The free and user-friendly engagement-measuring program tracks how many people visit your site, where they were referred from, and many other useful statistics. Learn how to take advantage of Google Analytics as a true Webmaster with these 7 critical Google Analytics metrics tips. 1. Get a Grasp of Your Google Analytics Metrics with Acquisition Overview Acquisition Overview shows you a basic summary of your website’s performance as one of the broadest Google Analytics metrics. The Acquisition Overview tool gives you a holistic view of how many people visitRead More →

Big data is all the rage among businesses these days. But how can you even begin understanding big data? Not to mention even using it! That’s why we’re here, to help you get a hold on and master big data! We’ll take you through all the steps needed to get started with this essential business asset in no time! From what data you need to how to organize and structure it all, we’re here to help. So, without further ado, let’s dive in. What is Big Data? Big data is quite self-explanatory. Simply put, big data is a large volume of varying data a businessRead More →

Most websites aim to keep people on the site and interacting. Yet, all sites suffer from the problem of people leaving shortly after they arrive. This is the bounce rate and the global average bounce rate hovers around 40%. It’s easy to see why everyone wants to improve that bounce rate. If 4-in-10 people walked out of a restaurant without looking at a menu, the owners would panic. They’d also scour the restaurant looking for the reason. You face much the same problem with your website. To improve your bounce rate, though, you need a baseline. Once you know that, you can start taking stepsRead More →

To be certain that your mobile website is fairing well, you need to learn the strategies that will give you mobile hits. This is make or break in today’s world since people use mobile devices more than desktop computers. You’ll have a highly optimized, incredibly effective mobile website when you apply these tips. Measure Mobile Hits With Google Analytics Since Google is the most important site in the world when it comes to marketing and web traffic, it’s only right that you use Google analytics to assess your mobile hits. With Google Analytics, you’re able to assess your traffic, the location it came from, andRead More →

Business looks like it’s going great! But are you sure? You might be getting a lot of orders and traffic on your site but what does it really mean? That’s where a business intelligence analyst comes in. They can create reports and help you decipher the good from the bad. If you’re a self-starter and willing to learn, you can put on the business intelligence analyst hat. There are some great tools available to help you make business plans with confidence. Let’s have a closer look. You’re Not Big Enough For Business Intelligence You can stop right there. Too many people think that only aRead More →

What is more important: An analytical report that tells you how many people are clicking through your website, or a report telling you how many people are leaving? Sorry… why do we have to choose only one of those things? That’s like only being allowed to look one way before you cross the road. You really need both POVs to make a responsible decision here. Both click-thru-rate (CTR) and bounce rate data are massively important to anyone, in any business, advertising anywhere on the internet. They are crucial metrics, whether you’re looking at a PPC campaign, a blog, or an e-commerce site. These two metricsRead More →

It’s unbelievable to know 20% of small businesses fail within the first year. That’s a large amount when you think about it. They fail because they don’t utilize tools that give them important information. What needs to be done is a site analysis. Conducting your own is vital if you want your business to survive. Potential customers can find almost any business online nowadays. But when you don’t know how to track the data, you won’t know what’s attracting them and what’s not. It’s time to go over what data you should focus on. Ready to find out? Let’s get into it! Bounce Rate YouRead More →