what keywords are my competitors using

By:
On:
In: Measuring, Recommended

With the continual changes to Google, some people wonder if SEO is still important as we head into 2018. But 93% of all online experiences start on a search engine. You need SEO to find those customers. How do they find you? Using keywords. Effective keyword research should form a central part of your SEO strategy. To amplify your SEO efforts, ask yourself, ‘what keywords are my competitors using?’ You research their brand and their customer service skills, so why not their keywords? Read on to learn how to find your competitors’ keywords – and why you need them. Why Do I Need My Competitors’Read More →

Website Traffic

By:
On:
In: Measuring, Recommended, Statistics

There are over 1.3 billion websites in the world today, and each one of them is looking for traffic. As such, the competition is stiff, and that’s one of the reasons marketers and businesses invest in SEO, PPC, and social media campaigns to grow website traffic. However, you won’t notice any progress or marketing ROI if you don’t track your traffic volume. There are free tools, such as Google Analytics (GA), that provide a wealth of information about your website’s visitors and their actions. This post is going to cover the reasons why tracking your traffic is essential. Read on to learn more. 1. UnderstandRead More →

Google site analytics

By:
On:
In: Measuring

Creating a new website and social media platforms is only half the battle when it comes to promoting your business effectively. If you want your company to be number-one in Google rankings and thus in potential customers’ minds, Google site analytics is an important part of the equation. With Google Analytics, you can get a good idea of who exactly is interacting with you online. And that’s the only way you can make your brand better. Sure, seeing all of the numbers can seem overwhelming at first. But understanding them is essential for learning about traffic to your site, any trouble spots, and how toRead More →

site visits

By:
On:
In: Measuring

What do Amazon, eBay, and BestBuy all have in common? They all rank in the list of top 10 successful sites based on visitors. Another important aspect to consider is that they’re all eCommerce sites. This shows that monitoring the website traffic is fundamental in tracking your business’ growth. The information can give you valuable insights into your current strategy. You can learn more about your audiences, such as their activities and interests. It also allows you to implement new strategies as you see fit. There are many reasons why it can increase or decrease. But how will you know which factors drive your website’sRead More →