How to Choose the Best Keywords for an eCommerce Website

Keyword research is essential if you’re looking to rank your e-commerce store on the first page of Google.

With an estimated 3.5 billion Google searches per day, it’s unsurprising business owners want to harness SEO to promote their online store.

Chances are you’re searching for ecommerce SEO services. If so, you’ve come to the right place.

This article aims to provide you with plenty of information to get you started. Read on!

How Should I Approach Keyword Research?

Once you’ve found golden keywords, you’ll increase the chances of ranking your store on the first page of Google.

The potential traffic you’ll get is insane. You could have hundreds, potentially thousands of high-converting visitors every week.

There are several keyword research tools you can access either for free or at a low cost. These are all available to use online.

Rest assured they’re good quality and will provide all the metrics you need to rank your site.

Google Keyword Planner

Google Keyword Planner is a free and fabulous tool. Although designed for Adwords users, it’s one of the best ecommerce SEO services.

Google Keyword Planner estimates the monthly search volume for the keywords you plug in.

Additionally, it automatically populates a list of similar keywords alongside their search volume data.

How to Effectively Use Google Keyword Planner

Here’s our advice on how to use this tool;

• Think of a keyword to use as the starting point for your research. This should relate to the product you’re promoting.
• Ignore the ‘competition’ column for now.
• List all the related keywords you could include on your web pages.
• By adding these words to your site alongside your primary keyword, you communicate to Google the purpose of your store.
• This increases the likelihood of ranking your website for all these keywords.
• Save all these keywords in an Excel document and record their monthly search volume.

KWFinder Tool

Alternatively, you can use the KWFinder.

This is similar to Google Keyword Planner. However, there’s a small fee associated with it. However, the monthly search volume estimation is more accurate.

Additionally, this tool gives you a difficulty rating. By this, we mean how hard it’ll be to rank your site on the first page of Google.

Once you’ve gathered this information, update your Excel sheet with the difficulty score for each of your potential keywords.

Keyword Research Using Amazon

Amazon is inadvertently one of the best ecommerce SEO services to use to discover high converting keywords.

The search terms typed into Amazon are typically searched for with the intention of purchasing a particular product.

To use Amazon to your advantage, plug in your primary keyword. Then Amazon will auto-populate similar suggestions.

Add any other keywords to your Excel doc after having plugged them into both Google Keyword Planner and the KWFinder tool. Be sure to record both their search volume and difficulty score.

What Else Makes for a Good Keyword?

Long tail keywords.

These are more like key-phrases consisting of four or more words.

Usually, they have a lower search volume. However, they tend to be easier to rank for.

You Have a Long List of Keywords- Now What?

Now you’ve generated this long list you need to select keywords to target.

To narrow your options, you need to take into consideration the following criteria;

1. Search Volume
2. Keyword Fit
3. Commercial Intent
4. Competition

1. Search Volume

This is imperative.

There’s no point ranking for a keyword if no-one’s searching for it.

What consists of ‘a lot’ of searches will vary according to your niche. You also need to consider whether your products are affected by specific seasons, i.e., Christmas or, Summer, etc.

You can fathom this by utilizing Google Trends. This will help you work out your lowest estimated search volume.

2. Keyword Fit

Your keywords have to compliment the product you’re selling.

If they don’t align, you’ll confuse potential customers. This could cause them to leave your site.

Not only will this impact your conversion rate, but it’ll also damage your ability to rank.

You’re aiming to find highly relevant keywords that have a reasonably high search volume.

3. Commercial Intent

You need to source keywords that result in people purchasing.

The easiest way to find out whether your keyword has commercial intent is by using Google Keyword Planner.

Check out the ‘competition’ metric for all your potential keywords.

The higher the competition, the more likely there’s money to be made. Marketers won’t waste their money on paid advertising unless they’re getting a good ROI.

You also need to take note the “suggested bid.” The higher this number is, the higher the commercial intent.

4. Competition

It’s essential to get your site ranked on the first page of Google because less than 10% of your potential customers will search further than that!

Use the KWFinder tool to determine how hard your chosen keyword is to rank for. You can also utilize a free trial with SEMrush.

To use this programme efficiently, type your first keyword. Then select the keyword difficulty tab.

This will generate a percentage between one and 100 percent. The lower the figure, the easier the keyword is to rank for.

In addition to these tools, you must plug the keyword into Google.

You have to analyze the optimization of the sites currently ranking on the first page of Google. By this we mean – have the sites been optimized for the keywords you want to rank for?

If they haven’t this increases the chances of you outranking them.

You need to see whether your competition has incorporated these specific keyword phrases in the following areas;

• The heading text.
• Their URL
• The meta description

Are You Looking for Ecommerce SEO Services?

If you’re looking for ecommerce SEO services, please feel free to contact us today, and one of our team of pros will be more than happy to assist you.

Alternatively, please feel free to check out some of our recent articles to get some more information.