7 Great Benefits of Utilizing a PPC Service

Did you know that search engine ads made up 50% of digital ad revenue in the first half of 2016?

Pretty impressive, right?

PPC ads are a powerful way to target customers, drive traffic to your website, and increase sales.

They’re particularly effective for new businesses looking to boost traffic quickly, without having to spend tons of time and money increasing their organic search engine ranking.

But what if you don’t know the first thing about creating PPC ads? Luckily, there are expert PPC services that can help plan, develop and execute your PPC campaigns.

While you’ll have to pay a little more, you’ll benefit from some serious expertise, ensuring the success of all your campaigns.

Keep reading for seven key benefits of utilizing a PPC service.

1. Highly-Targeted Campaigns

Imagine you’re creating your first PPC ad campaign.

Do you carry out keyword research, target a specific buyer person, and set measurable goals and parameters?

Chances are, you only do one of these if any.

Most small business owners are content to throw together a basic ad using their own limited knowledge. While this might seem acceptable, it’s actually just a way of throwing money down the drain.

When you hire PPC services, they’ll carry out in-depth research and identify the keywords that are most likely to lead to conversions.

They target a specific buyer persona, increasing engagement with your ads. They’ll then track the results of the campaign, making changes as needed to ensure you hit your goals.

Creating overly-generalized ads rarely works – leave ad targeting to the experts.

2. Effective Ad Copywriting

Ever written an ad that you thought sounded fine, then compared it to professional campaigns?

A poorly written ad makes your business look unprofessional and untrustworthy, and it doesn’t take much to drive searchers away.

Something as simple as a typo, spelling mistake, or grammar error will have searchers scrolling past your ad as fast as they can.

When you hire PPC services, they’ll craft engaging, attention-grabbing copy that speaks directly to your target customers and encourages them to take action.

Don’t waste your ad budget on poorly written copy.

3. Fast Ad Publishing

One of the main benefits of PPC advertising is the ability to publish whenever you like, and turn ads on and off as needed.

If you’re running a special promotion for one week only, you can promote it during that period, then put a hold on the ads until your next deal.

However, if you don’t have time to create and publish ads, you miss out on loads of potential traffic.

PPC services can create quick, effective ads to support all your campaigns – and you won’t have to spend longer than a few minutes giving them the details they need to get to work.

4. Integration with Other Marketing Channels

PPC ads are ideal for integration with other marketing channels, as long as you know what you’re doing.

For example, you could use remarketing to target customers you’ve previously had contact with, increasing the chance that they’ll buy from you.

It’s also possible to integrate PPC ads with your SEO efforts, targeting similar keywords and using analytics to improve your results in both areas.

This kind of integration takes time, and can be tricky if you don’t have much experience – that’s why it’s best left to the PPC pros.

5. Accurate Analysis of Results

PPC ads provide you with a wealth of data which can help inform your future campaigns across a variety of platforms.

What might look like a confusing collection of numbers and charts to you is easily understood and dissected by a professional PPC service, which can pass on their findings in plain English.

You’ll be given tips on the best keywords to target, details on the buyer personas who respond well to certain types of advertising, and a breakdown of the ROI for different campaigns.

Armed with this data, you can decide how to spend your advertising budget as effectively as possible.

6. Save Yourself Time

How do you currently manage your ad campaigns?

Is it something you slot in when you have a minute? Or do you ask another member of staff to do it on top of their own job?

Whatever the case, taking care of PPC advertising takes valuable time away from you and your staff.

On top of that, since you’re not an expert, creating campaigns will take longer than it needs to, and the results won’t be great.

Rather than waste your hours on tasks that aren’t suited to your skill set, hire an expert in PPC to take care of things.

You won’t be rushing to create fast, ineffective campaigns, and you’ll have more time to focus on what you’re good at.

7. Expert Knowledge of PPC Trends

Did you know that 70% of mobile searchers call a business directly from search results?

That means that mobile-optimized ads with links to your phone number are a smart way to drive leads – but would you have figured that out on your own?

Search trends have a huge impact on the success of your PPC campaigns, but it’s hard to stay up-to-date when you have a business to run.

That’s why hiring a PPC service makes sense.

You’ll have a whole team of experts on hand, and they’ll be able to make changes to your campaigns the second a new algorithm is released, a search loophole appears, or searcher trends change.

Having a professional on your side ensures that your money is spent on only the most effective PPC ads, and not wasted on content that won’t perform.

When Should You Hire PPC Services?

If you want to take advantage of PPC advertising but you’re not a PPC expert, hiring a professional makes complete sense.

Rather than throwing together random campaigns and hoping for the best, you’ll benefit from expert knowledge, highly-targeted advertising strategies, smart analysis of data, and effective integration with other channels.

Spending a little extra money on PPC ads that are proven to work will increase your profits in the long run, and save you valuable time.

Want more useful tips on promoting your business online? Check out our blog for all the insider knowledge.