Over 2 million people in the United States seek drug addiction support every single year. These are individuals who are addicted to all kinds of different substances, but they all want the same thing: a fresh start.
They’re looking for help getting sober and staying sober. They want medical attention during their withdrawal process and assistance in walking away from drugs altogether.
These are needs your drug rehabilitation center can fulfill! But, an addict won’t know anything about you unless you have the right addiction treatment marketing strategy in place.
A strong marketing campaign begins with a well-designed website.
Here are 5 design tips to set your business up for success.
The first rule of digital marketing is to make sure you have a mobile-friendly website. More web searches are happening from mobile devices these days. Users are more likely to search for information from their smartphone or tablet than they are their computer.
Mobile-friendly websites are responsive to their needs. They automatically display a site in a way that perfectly fits a user’s screen and makes the information easy to understand.
Also, Google has switched to mobile-first indexing. This means that if you’re trying to create an SEO campaign for your treatment center marketing, having a responsive website is an absolute must.
It’s one thing to make sure your website is mobile-friendly and another to create an outstanding user experience. A crucial part of a user’s experience is how well they can navigate your site. They need to be able to find all the information they’re looking for with ease.
As such, it’s on you to design a simple sitemap. Try not to create any pages that are too deep into your website that they’re hard to find. Make sure your menu is easy to understand as well.
Another thing to think about when designing your website is the overall aesthetics. You want your website to be appealing and interesting. A good design is one that is clean and classic but also unique and engaging.
The best way to pull this off is to use white space.
White space helps spread out different items on a page. It makes each element shine, and it blends everything together as well. What’s more important it that it keeps your website from looking too busy or over the top.
Keep in mind that your website is not going to be the only one an addict visits before they decide which treatment center to go to. The other part of the web design puzzle is figuring out how to turn site traffic into conversions.
You need strong, persuasive CTA’s to do this.
These are what encourage people to learn more about you until they finally pick your treatment center to fulfill their rehab needs. A CTA is everything from an internal link in a blog post to a newsletter subscription. Eventually, all your CTAs should lead users to contact your business and sign up for drug treatment services.
A/B testing is the practice of setting two designs up against one another and seeing which one performs best. It helps you make web design decisions by giving you the data you need to understand what your audience best responds to.
It’s smart to use for CTA’s, menu setup and navigation, and even your homepage. Every part of the design process should go through this in order to create the strongest web design possible.
Don’t forget to make regular updates to your website once you have everything set up. Web design isn’t something you do once and then forget about. It’s an addiction treatment marketing tool that you need to be using constantly to create the best results for your business.
It helps you stay up to date with digital marketing trends, reach more users, and avoid making any mistakes in your marketing process.
If you’re not sure what kind of mistakes you may be making, read this article to learn about a few common digital marketing mishaps.
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