How to Add Video to Your Digital Marketing Campaign

Are you looking to up your digital marketing game? You might want to consider video marketing.

Digital video marketing is one of the most effective ways to convey your message, showcase your brand, and engage consumers. It’s so effective that two-thirds of advertisers are shifting their budgets from TV to digital.

Blogs were once the best tool for digital content marketers, but video is the new wave. But you need to stand out if you want to harness the power of video and get consistent traffic.

In this brief article, we’ll show you how to include video in your digital marketing campaign. Read on to learn more.

Video is Everywhere?

Smartphones have changed the face of the modern world. That’s especially true when you consider how readily available videos are.

People watch over one billion hours of YouTube every day. That’s not to mention dominant video apps like Snapchat and Instagram. The message is clear: video is here to stay.

Planning

People may be consuming video more than ever before, but you need to be calculated if you want to make a video.

You need to be goal oriented before you start a campaign. Ask yourself what you want to get out of your video.

Are you looking to build brand awareness? Are you trying to inspire people to make a purchase? Or are you trying to answer consumer questions? You also need to hone in on your target audience and who the message is for. During the planning stage, you should iron out organizational details. Outline your budget, timeline, and tasks.

Executing

Let’s face it: not all videos can go viral. That doesn’t mean you can’t do your best to make your video stand out.

Your digital marketing tactics should focus on content above all else. Make your video relevant, engaging, and fun.

You want to get emotions out of the viewers. If your video seems boring, head back to the drawing board.

You should also host your video on YouTube and other platforms. This will increase your video’s share-ability and view count.

Your digital video should also include a call-to-action. This crucial step will get viewers to share your video and move down the sales funnel.

Your call-to-action can lead people to your website, have them opt-in to an email campaign, or even share your video with others. It should be well-defined and help you generate leads.

Keep It Short

When’s the last time you sat through a 10 minute Snapchat story?

Brevity is key when it comes to video. Large videos can drive audiences away so keep it short. Aim for two minutes or less for each video.

You should also focus on the first 10 seconds of your video. A solid opening will encourage users to stay around for the rest of the video.

Do you have too much story to tell in two minutes or less? Don’t worry.

You can break your videos up into a series of smaller videos. This way you can get your message across without losing viewers.

Your Digital Marketing Campaign

Are you looking for more tips on your digital marketing campaign? We can help. Check out our promotion tips including recent strategies for SEO, social media, content marketing and more.