Let’s face it: there aren’t enough hours in the day.
That’s especially true if you run a business. There’s always another task to complete, a checklist to finish, or last second responsibility to delegate.
But it doesn’t have to be this way. If you want to stay ahead in today’s competitive business world, marketing automation is a must.
You don’t have to manually send out emails to prospects, schedule out blocks for social media, or find time to follow up with valuable leads. Marketing automation is a tool that allows businesses of all sizes to simplify these processes. Read on to learn why you should look into marketing automation for businesses.
Save Time
Did you know that the average office worker gets at least 200 emails per day? Even worse, we spend about two-and-a-half hours per day replying to emails.
Emails aren’t the only huge time suck. There’s no shortage of little tasks that add up to a big amount of time throughout our workday.
Marketing automation lets you save precious time and spend it on other important tasks. Not only is it a time saver, but it also ensures you will stay on schedule.
Have you ever forgotten to send a follow-up email to a client? What about forgetting to post to your social media account?
Marketing automation lets you handle all of these tasks at the click of a button. You can create a number of campaigns and run them simultaneously to save you time.
Save Money
How can marketing automation for companies save money? As the old saying goes: time is money.
Marketing automation for businesses helps to simplify tasks for employees. As a result, jobs that required multiple workers might only require one employee.
Consider how much work goes into a lead nurturing campaign. Manual follow-ups and outreach are important, but they also require a time commitment. Marketing automation lets you create and send mass follow-ups without the hassle.
This will save you huge amounts of staff resources. Your business will be more efficient, resourceful, and profitable as a result.
Make Money
There’s no substitute for good service. Customers like to feel appreciated and connected with businesses.
Marketing automation actually makes customers feel more appreciated. This system can make sure no one falls through the cracks through better follow-ups, lead management, and targeting.
Marketing automation helps businesses better understand their audience and sales funnel. You won’t waste your time on leads not ready to convert. Instead, you can participate in highly-targeted campaigns with opportunities for up-selling.
More Contacts
It’s no secret that sales require hard work and persistence. But it’s hard to keep track of all of the leads you have in your system. Often times, it’s easy to forget about a valuable lead until it’s too late.
Don’t let that happen to you. Marketing automation lets you automatically reach out to all of your leads. You can also set auto-follow-up sequences to send emails after a certain number of days.
Marketing automation doesn’t only specialize in emails. For example, this company offers text marketing, web tracking, auto-responders and more.
This actually allows you to reach more contacts with less work. Simply set up your outreach method and frequency and let your software do the rest. It’s a win-win.
Customer Retention
It’s clear that marketing automation helps with customer acquisition. But it’s also helpful in customer retention.
Companies can’t only focus on bringing in new customers. They need to foster their existing relationships to survive.
Marketing automation can provide you with key data that helps with customer retention. By using marketing intelligence, automation systems can correctly predict customer behavior.
This can make customer nurturing much easier. You can accurately cater to customer needs rather than predicting what your next step should be.
It’s much cheaper to retain your current customers than to obtain new ones. Use marketing automation to keep your current clients happy and cater to their needs.
Consistency
Consistency is key when it comes to marketing.
Let’s say you create a social media calendar. Your intent is to post at least once per day across Facebook, Twitter, and Instagram.
You decide to post the same message across all the platforms. You also end up posting your daily message at different times throughout the week.
It’s important to remain consistent in both your brand identity and your timing in marketing. In the above example, you’re not fully unleashing the power of social media.
Most shares and clicks happen between 1 p.m. and 3 p.m. on Facebook. However, Twitter users get the most retweets and engagement at 5 p.m.
Marketing is different across social media platforms. Instagram marketing might look completely different than Facebook marketing.
Marketing automation tools allow you to schedule your posts in advance. This ensures that you are sending consistent posts and keeping your users engaged
It also makes sure that you have the time to market your brand differently from platform to platform. It’s a surefire way to conquer social media.
Tracking
How do you track your marketing success?
Yes, it’s important to track ROI. But it’s also important to track things like click-through rate, undeliverable emails, and open rate.
Marketing automation gives businesses detailed reports. These reports help them understand their strengths and weaknesses. It gives measurable data that you can evaluate to maximize your ROI.
You can keep track of every email, social media post, or blog post with the help of marketing automation. The best platforms also provide you with detailed plans for campaign optimization.
Stop wondering whether you’re marketing is successful. Use marketing automation to stop guessing, start planning, and to see results.
Marketing Automation for Businesses
Marketing automation for businesses is a popular solution.
If you’re frustrated with marketing, short on time, or looking to make more money, marketing automation is the solution for you. It’s a great way to see more results without spreading yourself to thin.
Continue to test campaigns, evaluate the results, and modify your outreach. Marketing automation gives you all the tools you need. It’s up to you to make the most of them.
Do you need help with marketing automation? We can help. Check out our tips on making money from your website today.