5 Ways to Monetize Your Website That Every Marketing Student Should Know

By 2021, e-commerce will make up about 17.5 percent of the global retail sales. This stat shows the earning potential that websites give their owners. Even if you don’t have big plans, there are still simple ways to monetize your website.

Once you finish building your website, you’ll have several options for making money. It’s so easy even marketing students know what those options are. But first, you’ll need to write quality content using various SEO strategies.

Keep reading to learn what you can do to monetize your website.

Tips on How to Monetize Your Website

Having a good website gives you visibility and makes you accessible to your audience. You’ll be able to build your brand and communicate with online users. Most importantly, you can make a lot of money through your site.

Here are several ways to monetize your website:

1. Sell Products or Services

The first way to make money is by selling goods or services on your website. You’ll need a special page where you display the products and handle the transactions. As for the services, you can highlight the solutions you are offering your customers.

As an example, some people write sponsored articles on their site. Others do product reviews or tutorials for a price.

2. Pay-Per-Click (PPC) Advertising

Tools like Google Ad Sense and Bidvertiser allow you to place ads on your website. As the name suggests, you’ll be making money every time someone clicks on the ads. Unfortunately, this works well if you have a lot of website traffic.

The type of ads also affects your ability to earn. For example, financial ads tend to pay more per click than other ads.

Where you place the ads also matters. Thus, look for areas on your web pages where there is space and place them there. It is important that the ads are somewhere visible and appealing.

3. Affiliate Marketing

If you don’t have anything to sell, you can use your site to promote someone else through their affiliate programs. In return, they’ll pay you a commission for every customer you send them. Or, they can pay you when the customer you sent buys something from them.

For example, if your site is about health, you can promote products that suit that lifestyle. These can include diets, activity bands, supplements, or exercising fashion designs.

4. Offer Coaching and Online Courses

Another way to make money is by packaging your knowledge and selling it to your audience. You can write books and sell them through your website. Then, use your raised status to coach those who want to learn more about the subject.

Institutions can also take this approach. For example, the University of Exeter offers an online master’s degree in Marketing. This course teaches students about branding and selling.

5. Subscriptions or Paid Memberships

People can pay to become members and get special access to some areas on your website. They may also pay a subscription fee to receive items from your site. These can include newsletters, magazines, or items such as shaving creams.

Learn More About Making Money Through Your Website

As you can see, it is very easy to monetize your website. You can sell products on your website store or try affiliate marketing. You can also use advertising, paid sponsorship, paid memberships or subscriptions.

Visit our website to learn more about making money through your website.