Ever considered guest blogging to gain viewers who trust your content?
If you want an effective strategy for your marketing, you can try various creative marketing strategies that could fit your business. But when you have a small audience and would want to promote your business to a larger audience, guest posting is your best strategy.
Blogging is one of the most effective strategies for content marketing. It’s one of the best tools to use when you want to increase your business’s organic traffic. More than 93% of all marketers conduct content marketing but only 31% of the Fortune 500 enterprises maintain an official blog.
Collaborating with larger websites with your guest post allows you to borrow their audience and convert them to your own as well.
Do you want an effective guest posting strategy? Here are some tips:
Research Your Target Site
Don’t be a blogger that writes the post first before looking for a website to submit to. Often, guest posting without research results in articles that don’t fit well with your target site. The editor will reject it for sure since it doesn’t fit the content they’re looking for.
It’s important to pick your target website first, reading at least ten of their posts. In an ideal scenario, you need to read a mix of their guest posts and their regular bloggers’ posts. When you can’t find any guest posts on the site, it’s best to consider others for the time being.
Always look for the guidelines when it comes to guest posting. A lot of the big websites have them. Make sure to adhere to all the instructions when it comes to formatting, writing style, and the like.
Determine You Guest Posting Goals
Before you start developing your guest post idea, you need to decide your goals. Knowing what you want to accomplish ahead of time is the key to determining the right kind of topics you can make. A good starting goal is to let more people know your business as an authority and a well-known brand name in the industry you’re in.
With the right kind of content to post on the website you chose, you can accomplish this as well as get more exposure and build backlinks to your website. If you aim to build backlinks in mass quantity, you might want choose a company that can place guest posts for you.
Develop the Idea
When you’re looking for a good article for guest posting, it’s always a great idea to stick with a strong idea. Having one can make the writing easier and a weak one will waste your time. Upon picking your target site, look for the top five ideas you can come up with and pick the best among the five.
When you pick your topic, make sure that you can do justice to your idea. It’s more important to come up with something you’re natural with rather than struggle writing a piece that sounds amazing in your head. A simple idea has more worth compared to a complex one when you execute it well.
Write the Post With Determination
When it comes to writing guest posts, it’s important to motivate yourself to set aside the time to write it. It’s easier to put it off for another day but if you want to progress, you need to do it. Make sure to write when you’re at your best mental state, whether it’s in the morning or at night.
When you’re struggling to get the guest post started, skip the introduction part. Move straight to the body of the post to get your idea across. Continue writing even if you have to scrap a lot of it later on.
It’s more important to keep your fingers moving rather than stopping completely. You’ll find material worth keeping as long as you write a lot.
Practice Editing Your Own Post
It’s normal for writers not to get great first drafts. When you finish writing the guest post, editing gives you an opportunity to develop your skills. It helps you find the right words that will make your guest post as effective and as powerful as possible.
Don’t know how to start editing? Try editing the post as a whole. Look for unnecessary points, badly-placed information, and missing argument pieces. Try to fix these up before you move on to the finer editing points.
Once you’re happy with how your blog post flows, that’s the time you can focus on sentences and words. Make sure to rewrite the clumsy, awkward, or weak sentences. Pay attention to the words you use and change the ones that hit the wrong note.
Add Your Business Bio
It’s exciting to see your business included on a big website. But guest posting has uses other than making it big on the website you targeted. If you want to drive more people to your own website, business, or blog, the business bio is a good place to promote it.
When you’re linking your business blog, choose a specific post. It’s ideal for you to link a post that’s related to the topic you’re tackling with your guest post. It’s more powerful than telling your audience that they should visit your website.
Making a guest post on an authoritative website with a backlink isn’t enough. You need to promote your business through your bio if you want to take advantage of the opportunity.
Get More Tips About Guest Posting Today!
While some people say that guest posts don’t make as much of an impact as it used to be, this strategy can still improve your business. It provides you with an opportunity to get more exposure for your business and website through a bigger, more authoritative website. You need to use it in such a way that you can provide good content while promoting your brand.
There are more things you can do to make your guest posts more attractive. You need to keep these tips in mind for you to master the skill.
Do you need more tips on promoting your business and website? Read our posts and learn more about the latest strategies, like this guide on different creative marketing techniques for 2018.