5 Creative Marketing Ideas to Try in 2018

How often do you update your business marketing strategy?

Did you know many experts suggest reviewing your plan at least once a month? If you haven’t done it recently, you’re likely missing out on the opportunities created by some of this year’s most creative marketing ideas.

Consumer tastes and preferences are continually evolving. Businesses that want to remain competitive must be willing to change their approach.

After being bombarded with ads everywhere they turn, people have started to get numb to traditional marketing methods. The newest trends require a subtler approach and a solid dose of innovation. Check out these 5 out-of-the-box ideas to help get your creative juices flowing.

1. Urban Advertising

Smart marketers are always on the lookout for ways to engage with the community. Sponsorship of popular local events or festivals is an excellent way to get your brand out in front of a wide audience.

Take advantage of the opportunities brought out in an urban setting by sponsoring and branding amenities like bicycle rentals, playground areas, and other public areas.

2. Personal Engagement

The marketing specialists at Hive Digital Strategy recommend tactics like social media transparency and continual creation of valuable online content. The purpose of these tactics is to engage your audience and create a personal connection.

Consumers prefer to do business with people, rather than brands. Focus on creating a relationship where your customers like and trust you, and you’ll be one step ahead of your competition.

3. Guerilla Marketing

Guerilla marketing is, by definition, based on creative marketing ideas. This is basically any form of unexpected marketing technique that takes people by surprise and gets their attention.

This technique relies on high energy and imagination. It requires a passion for self-promotion and is often successfully executed on a very small budget.

There are many ways to engage in guerilla marketing. Some examples include:

• Flash mob
• Installation art
• Interactive displays
• Random street-wide giveaways

The key to success lies in doing something memorable enough that it shocks your audience and makes them take notice.

4. Responsive Billboards

Responsive billboards are the wave of the future. These intelligent advertising surfaces can be programmed to change their display depending on how the viewer reacts.

The most common changes are to copy, font, and layout. They’re typically based on how long the viewer engages with the billboard. Some are even intelligent enough to change based on how frequently the viewer smiles.

5. Branded Street Marketing

Street marketing involves strategically placing ads in public places, in a way that the audience isn’t soon going to forget. The goal is usually to create an emotional response and get your audience to view your brand in a way that’s different from their previous perceptions.

Check out some creative examples of street marketing done right.

Want to Know Whether Your Creative Marketing Ideas Are Working?

When we take a leap of faith with an untested marketing idea, there’s no guarantee it’s going to work. Systematically measuring important metrics like uptime, hits, and web traffic can help you evaluate your success.

If something isn’t going as planned, early detection is one of the best ways to help you quickly get back on track.

Visit the iStats blog to learn more about measurement best practices. Check back often for vital tips to help you grow your business by building, monetizing, and promoting your website.