Want to boost your website’s ranking? If you have a business website, SEO is essential to your marketing strategy. SEO, or Search Engine Optimization, is a set of rules that allow you to drive traffic to your site. Search engines like Google rely on algorithms to retrieve relevant results for users. With the right SEO strategy, you can boost your brand’s online visibility. However, SEO trends change every year. Even with changing trends, it’s essential to follow the right SEO fundamentals. Are you ready to start getting more website traffic? In this article, we cover the basic SEO fundamentals. Read on to discover the basicsRead More →

A total of 68% of all online experiences. That’s how much influence search engine traffic has in the online world. The question is, have you started the process of optimizing your site to take advantage of search engines? If you haven’t decided to invest in SEO strategies to grow your website audience, this post will help you make that decision. Below are seven benefits of SEO that make it worth the investment. 1. Save Money It’s expensive to drive paid traffic to your website every day. Paid ads are more costly than they have ever been. As time goes on, competition is also likely toRead More →

Did you know that having a video can increase your conversions by up to 80%? Recent research shows that video has become a favorite tool for online marketers. If you haven’t embraced a video marketing strategy for your business, you’re missing out on great opportunities.  Video is central to digital marketing. For marketers who are yet to utilize this technology, this guide will be resourceful. Keep reading to know the top tried and tested video marketing tips to increase conversion.  Establish Your Target Audience  Who is your intended target audience? The last thing you want is to invest in a video marketing strategy that getsRead More →

Throughout the entire worldwide web, there are more than 1.8 billion websites. So, no matter the purpose of your website, one thing is certain: you’re up against a ton of competition. For this reason, it’s crucial that you do everything you can to improve your site. You’ll want to invest time and money into making your website more effective. Because the more effective your site, the better your bottom line will be. It’s that simple. One important part of this puzzle is interpreting your website analytics. When you do this correctly, it will greatly help inform you so you can improve your business marketing strategy.Read More →

Did you know that there are 3.9 billion daily email users? This vast number is reason enough to ensure email marketing is part of your strategy. However, this branch of marketing only works if your business is reaching real users. Email verification is a necessary tool in the world of marketing. Read on to learn more about it. What Is Email Verification? Email verification, also known as email validation, is a service that verifies the accuracy of an email address. As some email addresses are of bad quality, it can be unsafe to send messages. An email verification service will separate the quality email addressesRead More →

Companies are pouring billions of dollars into software that promises to improve the ways they do business. As industries continue their transition to the telecommute model, we expect software momentum to continue growing. Since you’re reading this post, you’re likely considering adopting a new piece of software or want to get a better handle on your existing software investments. In either case, investing in software support can be a game-changer for your team’s productivity. Software support generally encompasses specialists and consultants. Specialists usually work for a piece of software’s manufacturer while consultants work independently across a broader range of products. In this post, we shareRead More →

There’s no better way to help spread the word about your brand to the general public that free swag. If you choose correctly, you can allow customers and clients to do your marketing work for you. How do you do this? The best way is digital branded content. Depending on what you create, you can enjoy a long shelf life on your products and promotional content. Check out these 5 tips to creating the best-branded content.  1. Find Great Partners One of the top ways to create memorable branded content is to find amazing partners. You can’t go at the process for more than oneRead More →

There’s no better way to help spread the word about your brand to the general public that free swag. If you choose correctly, you can allow customers and clients to do your marketing work for you. How do you do this? The best way is digital branded content. Depending on what you create, you can enjoy a long shelf life on your products and promotional content. Check out these 5 tips to creating the best-branded content.  1. Find Great Partners One of the top ways to create memorable branded content is to find amazing partners. You can’t go at the process for more than oneRead More →